Benefits of certification include higher sales margins, higher demand, and inclusion in green building rating systems. The green building market is growing rapidly both at home and worldwide. As a result, the associated market for green building products has also grown and could reach $254 billion by 2020*.
While a product can certainly be green and high-performing if it is not certified, there are several tangible benefits that accompany certification, and which cannot be so easily attained otherwise. Benefits of certification include higher sales margins, higher demand, and inclusion in green building rating systems.
The process of achieving certification adds a layer of accountability and integrity for the product developer. Meanwhile, transparency and a commitment to environmental and human health are now being demanded throughout the material supply chain.
Certified, labeled, and verified products are more profitable, attracting consumers interested in achieving LEED credits or complying with a sustainable purchasing policy. This effect can be compounded if a product has multiple certifications and information is readily available regarding its ingredients and life cycle.
Because no universal “green building product” definition exists, many national and international organizations have established various – and sometimes competing — green product directories, labels, certifications, and other evaluation systems to help verify green product claims.
*According to a recent research report from Navigant Research, the worldwide market for green construction materials will grow from $116 billion in 2013 to greater than $254 billion in 2020. Top banner photo: Max van den Otelaar (Unsplash)
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